Bios

Dee Anna McPherson, Strategic Advisor

Dee Anna is a strategic marketing executive with a history of building global brands and new categories, as well as leading companies through rapid scale-up, expansion and acquisition.

She brings more than 20 years of experience to Firebrick, having most recently served as VP of Marketing for Hootsuite, one of the world’s most recognized social media brands, and was responsible for marketing strategy, branding and communications.

Prior to Hootsuite, Dee Anna was VP of Marketing at Yammer, where she established Enterprise Social Networking as a new category of business software and helped propel Yammer to a leading market position, with 300% annual growth and a $1.2 billion acquisition by Microsoft.

Earlier in her career, Dee Anna was a Partner at Horn Group, a digital communications agency, where she led the San Francisco office. She also led worldwide public relations for PeopleSoft and was a Senior Vice President at both Edelman and Ogilvy PR.

She holds a B.A. in Communications from Purdue University. Dee Anna lives near San Francisco with her husband and young son.

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